Label Blindness needs to be cut down
2008-11-28
Too much information on wine labels could result in “Label Blindness.” said representatives at the London International Wine Fair got the startling news. Also the carbon footprint logos could be taped away from the bottles.
The idea was proclaimed by Jeremy Beadles, chief executive at the Wine and Spirit Trade Association, who supported the notion that packaging industries have to figure out more useful and helpful approaches to secure consumers and have them feel free and save to utilize the product they purchased.
A good example could be demonstrated by France in which some barcode readers have been set up that could offer additional information about the wine when the purchased product has been scanned.
The only concern to ”communicate with consumers sincerely and honestly” triggers more brainstorm opportunities for retailers in the marketplaces. It is expected that a more effective and efficient project could come out quickly to replace with the current “label blindness.”
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