From: Packaging News

Coca-Cola European Partners has announced the launch of eight new limited-edition Diet Coke can designs that include some familiar, light-hearted phrases.

Each of the new designs feature, “phrases people love to use to express themselves” such as ‘Yaasss’; ‘Okay, but no’ and ‘Can’t even’.

The brand has released the new 330ml can designs so fans will have plenty of choice when it comes to picking which one best suits their mood.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said; “The limited edition cans are designed to stand out on shelf and drive talkability amongst young adults whilst helping to recruit new consumers into the Diet Coke brand. We’d recommend that retailers get stocked up to take full advantage of shoppers looking to collect the eight different phrases, helping to drive sales in their store.”

The limited edition cans are rolling out throughout September.