Jackdaw creates branding for Borough 22’s doughnuts
2019-09-11
From:Packaging News Jackdaw Design has designed a new brand identity for London bakery Borough 22.
The new look is for its gluten free vegan doughnuts. According to Jackdaw Design, a “flexible visual language” has been created alongside spotty patterns inspired by the ingredients such as cinnamon and icing sugar. Stripes, zig-zags and geometric shapes represent each flavour.
A distinctive logo features the brand name set in different typefaces, and extra details include the circular holding shape with a bite taken out of it for the number 22.
Jackdaw Design founder and director, Amanda Jackson, said: “With the UK free-from market growing year on year and now worth £837m, more and more food products are competing in this space. It’s important for Borough 22 to stand out and be memorable. Our job was to help create and deliver an impactful and coherent identity for the range which could easily be extended from packaging, to in-store and online.”
Borough 22 founder, Ryan Panchoo added: “This packaging was a game changer for us. After four successful years this has taken our brand up another notch. And since the rebrand, sales in Selfridges have increased by an incredible 55%. Right from the start, Jackdaw Design understood what we could achieve and knew how to get us there.”
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