Volvic maker teams with Ball for sparkling canned beverages
The makers of Volvic have partnered with the leading can manufacturer, Ball Corporation, to produce L’mon, a new range of sparkling drinks.
Combining at least 25% real fruit juice and British spring water, the new product taps into an ever-growing consumer health trend.
Available in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit – each recipe uses naturally sourced ingredients, with no added sugar and no artificial colours, flavours or preservatives.
Danone has launched L’mon in the iconic 330ml standard can, responding to consumer demand for on-the-go beverages. The brand embraced the 360 design canvas of the can with a modern, vibrant design, while extending the citrus cues right through to the yellow coloured tab; an effective way to enhance the consumer experience right through to the moment of consumption.
Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “At Danone, we don’t think you should have to choose between the pleasure of a tasty fizzy drink and being health conscious, that’s why we created L’mon – to give consumers a delicious, sparkling refreshment they can really enjoy. By partnering with Ball, we not only launched a delicious new range, but Ball’s expertise gave us a deeper insight into the right packaging solution. We are delighted that L’mon is packaged in a fully recyclable aluminium can that can be recycled forever.”
Jag Bains, UK sales director at Ball, said: “We really value and enjoy working with companies that embrace sustainability and aim to make a difference to the environment just like Danone. We are proud to say that our strong collaboration marks an exciting milestone for the makers of Volvic as the first drink in the portfolio to be made locally, with all of the cans, the beverage production and the filling completed in the UK.”
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