English | 简体 | 繁體 Sign Up Now | Log In | Help | Add favorite | Expo-Sourcing
PackSourcing
Your location:Home » Information Center
McDonald’s reaches certified fibre milestone for its Europe packaging
2015-11-06

From: Packaging News

All centrally-sourced packaging distributed across McDonald’s 38 European markets has been chain-of-custody certified.


Mcdonald's European fibre based packaging which is now from recycled or certified sources


This means the wood fibre used by the company comes from either recycled sources or forests certified to one of two globally recognized standards for responsible forest management: Forest Stewardship Council (FSC) standard or a Programme for Endorsement of Forest Certification (PEFC) national standard.


“Wood fibre” refers to the material derived from wood to produce paper and board products. McDonald’s uses this fibre in “front of counter” sales packaging such as cartons, cups, cup holders, bags, wraps, napkins, tray liners and paper straw wrappers.


Commenting on the news, Keith Kenny, vice president sustainability — Worldwide Supply Chain, McDonald’s, said:“This step represents a key milestone in McDonald’s European sustainable packaging strategy to source 100% wood fibre from recycled or certified virgin sources by 2016, as well as providing credible evidence to our customers that the packaging products we use come from well-managed forests. The achievement has involved collaboration across the length and breadth of our supply chain in all 38 European markets, from those that supply our restaurants right back to the family-run businesses that own the forests.”


McDonald’s has a global vision to source all its food and packaging sustainably and wood fibre has been identified as a priority raw material by WWF alongside beef, coffee, fish and palm oil. In over 7,900 restaurants across its 38 European markets, McDonald’s currently uses around 170,000 tonnes of wood fibre in its packaging annually.

McDonald’s has already achieved significant sourcing milestones globally and in Europe. Since 2008, McDonald’s European markets have sourced 100% of their coffee (excluding decaf) from farms certified by Rainforest Alliance Certified Farms or Fairtrade for their sustainable practices. In addition to this, all of the fish used in McDonald’s Filet-o-Fish sandwiches in Europe is certified by the Marine Stewardship Council, with the MSC logo displayed on packaging.

Claims
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
About Us | Trade Manual | User's Guide | Payment | Career Opportunities | Exchange Web Links | Advertisement | Contact